Course Offerings

  • COMM 6850 Marketing Communication Research Seminar

    COMM 6850 Seminar in Marketing Communication Research

    Credits: 3.0

    Time: Tuesday 5:00 -8:00 PM

    Instructor: Dr. Carolyn Lin

    This course explores marketing communication research by focusing on theoretical application and research design. Specfically, the course will provide theoretical understanding in consumer behavior and marketing strategies. It will also familiarize students with how to apply a research design to construct an empirical project. Students will gain hands-on experience by developing a theory-driven applied research project, addressing a marketing communication topic in an area such as product consumption, corporate social responsibility, health promotion, environmental behavior, or political campaigns.

    For more information, contact: Dr. Carolyn Lin at

If you have any questions, please contact Economics Advising Office at 860-486-3022.